Sara Wichtendahl

Graphic Designer

PORTFOLIO

Party Mixers Product Development

Core'dinations Card & Envelopes

Value Pack Cardstock Packaging

This project was for multiple size, high quality paper rosettes. We developed 64 sku's for JoAnn Fabrics that included solid colors, glitter, and pearl paper stock. We also developed accessories and craft projects for the rosettes.

This is a small sample of the packaging refresh done on all of the Core'dinations Cards and Envelopes sets. The goal was to achieve a simple design that would work for all sizes, colors and quantities of cards and envelopes.

This is part of a larger series of designs for our Value Pack cardstock. These designs replaced older packaging with a new, fresh look. This concept was also picked up by Michaels Craft Store for their private label paper.

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Let's Grow Mobile App

Everyday Scrapbook Paper Patterns

Geometric Scrapbook Paper Patterns

This project was for an app that tracks early childhood development that allows parents to track growth, set reminders, read articles and get alerts of a delay.

This is a series of designs that was pitched to Aldis for a value package scrapbook kit. The kit would feature double sided paper, rhinestones, chipboard, ribbons and stickers.

This is a series of designs that was considered for a pitch to JoAnn fabrics for basic, universal designs that would not be part of a seasonal refresh.

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Nursery Decor Product Development

Halloween Product Dev & Catalog

Valentine's Day Catalog

Concept art for nursery decor for baby girls and boys. Some products include growth charts, mirrors, wall plaques, clocks, cutouts, and frames.

I was the primary product developer for this Halloween line and designer for the catalog layout. The overall art direction was black, white and metallic silver.

This mini-catalog featured a split section between the traditional red & white Valentines products and the pink & brown Valentines product selection.

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Butterfly & The Flame Book Cover

Euphoria Health and Fitness Marketing

The concept on this book cover is to make it looks like an old gilded leather book with a vignette of a butterfly being pinned. The butterfly is a metaphor for the main character being pinned by the Theocracy that is out to kill her.

This is a small sample of some of the marketing materials that I have done for Euphoria Health and Fitness, which include the website, email newsletters, billboards. Additional work includes, mailers, postcards, uniforms, signage.

Hindered/Empowered Garment

This garment is an example of digital printing on fabric. It is based off of a story written for the project. One side of the dress has rough fabric and dark colors, the other smooth fabric and bright colors.

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Sara Wichtendahl

Graphic Designer